Event marketing

DJUICE Drive Generation

Concept:

DJUICE – best teenage music brand “DJUICE connects best music!” – best music slogan

DJUICE Drive Generation – youth generation that discovers best Ukrainian music bands with help of annual festivals DJUICE and content voting on music portals and web pages DJUICE

Three components of music success:

• Famous brand

• Quality modern music

• Scope and scale

Format:

- democratic – OPEN-AIR / Road Show Event, to forget about which is hardly possible, but to remember which will even those, who wasn’t there!

• Loud

• Brightness

• Power

• Light effects

Everything that stresses imagination and breaks stereotypes! We open event with performance of young bands and continue with famous Ukrainian music bands.

Spreading of P.O.S. materials by promoters:

• In central parts of the city

• Nearby HEIs (after the 1st of September)

• In places of large-scale accumulation of people Minibus with DJUICE logo drives central streets of the city; before the event CD with announcement audio-promo is recorded (minibus is set up with acoustic system)

Activities on VAS-services Djuice:

• Djingle Stars zone

• Djuice Music Portal zone

• Djuice MMS zone Additional Djuice zones Promoters tell about additional services Djuice:

• SMS services

• WAP / GPRS

• PTT