Project goals:

To attract the attention of BTL branch to the urgent market problem in low quality of field personnel
To raise awareness on the market about the FULL CONTACT project “It is possible in BTL!”
To interest potential promoters, students and young specialists in work as a field personnel and to enrich the Agency data base

Self promo

It is possible only at BTL!

Used examples and means of stimulating sales. In other words – why did it work?

• Bright, creative message to the young target audience

• Funny subtext and humor

• Experience in working with HEIs

• PR-support in Internet

The project

Posters are places in Kiev HEIs

On the job searching portals rabota.ua and job.ua appear banners “Will teach you”

Information about the project is also placed on the following Internet resources:

•http://www.btlsostav.ru/2008/11/05/67/2797/ •http://ua.adme.ru/btl/2008/11/05/22987/

•http://reklamaster.com/news/show/pr/id/10800/index.html

•http://www.novoteka.ru/r/Economics.Advertising?lastdate=/2008-11-4

•http://mmr.net.ua/news/newsid/14457/index.html

•http://www.proreklamu.com/content/view/11218/1/

•http://mmr.net.ua/news/newsid/14457/index.html

•http://propr.com.ua/news.php?id=12665&cid=0

On a web portal Reklamaster takes place on-line conference devoted to the topic “Field personnel” with Director of FULL CONTACT Agency – Tetiana Kovaleva participating in it.

Results:

• The program covered 11 leading HEIs of Ukraine

• Awareness of the Agency raised on 70%

• Hostess – 50 persons

• Sales promoters – 850 persons

• Leaflet distributors – 200 persons